sticky yen

n.

  1. The market for hentai games and media.

One of the better kept secrets of the Japanese game industry is that many companies have at some point or other released a hentai game, usually under the guise of a shadow company. I can guarantee you have played regular games by a large company that have under a different banner cashed in on the easy hentai market, or the “sticky yen” as I call it. —JC Barnett, “Gamesmanship - part 5”

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