1. Arouse interest in.

With the Wii coming up, and only one game shown that uses the controller’s tilt-sensing functions, “innovate” is a big word to be throwing around. I think Sony knows that while they had a competent show, very few people left actually jazzed about the product, and that’s a bad thing. —Ben Kuchera, “Sony’s Phil Harrison defends their E3 showing”

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